Unlocking Your Unique Personal Brand

Everyone we meet has a perception of us, and it’s our job to ensure that they perceive us in a positive way.

In both your personal and professional life, it’s vital to have a well-developed and memorable brand, goals, and story to boost your career. Did you know if you don’t clearly define your personal brand the market will?

When you have a clear understanding of who you are and where you want to go, you can be the director of your own career. Developing your personal and professional brand is important because a personal brand is all about how you see yourself and how others see you. It’s more than just your job descriptions; it’s about matching your inner values to the perception that people have of you. 

Having a well-developed brand will assist in getting promotions, being recruited to new projects, and opening the doors to more leadership opportunities. People, including new customers, will take you more seriously because you have authority and credibility.

The point of a personal brand is to articulate your brand so others understand who you really are and what you stand for so, make it something you’re passionate about, and treat it like a side hustle. Learn to shift your mindset to overcome insecurities that are holding you back.

You must believe that your strengths are notable. Just because they come naturally to you doesn’t mean that they’re not valuable. Things that come easily to you don’t come easily to other people.

View self-promotion as service. You have a responsibility to share how you can make a difference; it’s part of your job to help as many people as possible. Promoting your brand isn’t off-putting to others, rather it makes it easier for people to work with you.

Steps to Define Personal and Professional Goals

When you have an understanding of your ideal outcome, you’ll be able to pinpoint specific goals and steps that will guide you. Your goals don’t all have to be unattainable, instead, focus on creating goals that are achievable, if you work hard. 

Imagine yourself a year from now:

1) What do you wake up and do every day?

2) Which skills and expertise are you best known for?

3) What adjectives would be used to describe you?

4) What habits would be required to achieve these goals?

Separating your personal brand from your business/work and creating a clear distinction between the two is the crucial for your success. Here are reasons why you shouldn’t build your personal brand around the company you work for:

1. Your brand compounds instead of starting over with each job.

2. Your brand stays with you regardless of where you work.

3. Your brand develops connections, not transactions.

4. Your brand becomes your resume over time.

5. Your brand unlocks new opportunities.

6. Your brand isn’t controlled by HR.

7. Your brand is your safety net.

Master Your Unique Voice and Story

Once you’ve developed an understanding of who you are and what you want in your personal and professional life, you’ll be able to develop your voice and story.

Do this by creating a personal brand statement, or elevator pitch (introduction), that tells the world who you are, what you do, and why they might connect with you. Include quantifiable facts, personal and professional passions, validations, and a call to action.

Having a killer elevator pitch (introduction) is a great way to introduce yourself at the beginning of the job interview. Here’s a 4-part elevator pitch formula and a sample script:

1) Who are you, what do you do and who do you help?

2) Why are you passionate about your work? 

3) What makes you unique and different? 

4) What are the 3 most important things you are looking for in your next position?

Sample script: “My name is Joseph Stephens. As an enterprise architect and technologist, I partner with client CIOs and CTOs to develop tailored solutions and design engineering architecture blueprints. I work with ​​diverse business groups and cross-functional teams to drive transformational innovation. I have a deep passion for emerging and disruptive technologies that pave the way for the world of tomorrow. The 3 things that I’m looking for in my next job are a trusting and transparent, team-focused culture, opportunities to learn and grow my skills from a technical standpoint, and a chance to learn more leadership skills over time.”

Your personal and professional brand voice helps people understand who you are, what you do, and why they may want to work with you. If you want your personal brand to be powerful, then it’s important that you’re confident in what you do, you have the right tools, and you develop your presence.

Nail Down Your Area of Expertise to Amplify Your Message

Starting with defining your area of expertise and choosing your niche means knowing what you want to be known for. What topic do you want people to associate you with?

Focus on developing and sharpening specific skills so when people think of you, they will associate you with the field of expertise.

Consider popular platforms like WordPress and Squarespace to develop your personal website. Once you’ve created a website, you’ll want to create a portfolio or press page to share examples of your work. Include a “work with me” page and a contact page that allow potential clients to connect with you. A great way to build traction is to blog consistently to showcase your expertise and passion. Every blog post you publish should be repurposed and shared at least three different places online. 

It’s important that you link your website to all social media accounts, and that you link your social media accounts to your website. LinkedIn, Facebook, Instagram, and Twitter are all incredible for online networking, gaining exposure, and developing your brand.

Creating video tutorials and online course materials on YouTube or live streaming on Facebook/Instagram is also an effective way to share your knowledge and expertise.

Consider developing an email newsletter that you send out weekly or monthly to people who have registered on your blog. You can start by registering for a free account on MailChimp where you manage an email list of up to 2,000 subscribers at no cost.

Create a Visual Identity So People Can Recognize Your Brand

A brand’s visual identity is made up of your logo, typography, colors, and imagery. Your logo could be your initials, name, or symbol. Choose typography that is popular and professional (Times New Roman and Helvetica are always safe). Identify a color scheme that accurately reflect the emotion of your brand. Finally, it’s important that your imagery has a similar feel and aesthetic to keep your branding consistent.

Increase Your Online Presence, Visibility, and Reach 

Once every 3 months, search yourself on Google – you want to come up on the first page. You may want to remove specific links you don’t want to shop up, or you can crowd them off the first page with content that enhances your brand. You can also grow your presence by using keywords on your social media, sharing content, and publishing original work.

It’s helpful to check your social media metrics to refine your marketing strategy. Look at your metrics to see what works, and what doesn’t. Take a look at Kredible Share Center as an amazing resource.

Developing a powerful personal and professional brand can be tedious, but it’s what sets you aside from other people in your industry. If you’re looking for more guidance, reach out, we’d love to connect with you to see how we can help you further develop your brand.

Building and Influencing a Community Around Your Personal Brand

Now that you’ve developed your personal and professional brand, goals, and story and you’ve also learned how to ensure that your brand is powerful, it’s time to start building a community. When you build a close-knit community around your personal brand, you open doors to opportunity.

A brand community is a group of people invested in your brand beyond what is just being sold. So, while this might be a new idea for you, many of the world’s best brands have been putting community building to the test for years.

Once you’ve developed a community, you can have opportunities to influence your network through storytelling.

Develop a Brand Community 

If you want to develop a community, you’ll have to find a captivating reason for members to join. You want to ensure that it’s worth the time for people to engage with each other and with your brand. If it’s not worth people’s time, then they simply won’t join.

Finally, it’s important to make it easy and valuable for members to share your community with others because this will help it grow. Building a personal brand is about building a community of people around one common belief. You want to nurture common beliefs in your community. When people in your community have common beliefs, people will be able to cultivate the value of helping each other—because they’re already aligned in their beliefs.

Once your community is developed, you’re going to want to start growing your community even more. Your community will grow if you engage with fellow community mates. By developing relationships with other people, you’ll be able to exchange value that will benefit everyone. Your community will also grow if you get together regularly. This will ensure that the energy in the community is kept high.

If your community is online, you can get together regularly online through live streaming, or by hosting an online event. A disengaged community is the last thing you can afford to have – it has no value. Your community will also grow if you create an environment where people are thriving as individuals, and as a community. It all comes back to ensuring that your community offers value to the members. Influencing your community through storytelling Once you’ve developed a community that is actively growing, it’s important to continue having a positive influence on your community.

One way to do this is to create and share valuable content that your community is excited to engage with. They’ll be excited to read the next blog you write, listen to the next podcast you put out, or watch your next YouTube video if you’re creating valuable content. Another way to influence your community is to register and attend industry events. These events will be a great opportunity for you to network, share your story, and develop more relationships that will enhance your brand.

Developing and influencing a brand community is going to lead you to more opportunities, allow you to meet more amazing people, and help you create a bigger impact on the world.

Are you looking for a professionally trained coach to guide you with building a unique and powerful personal brand? I’d love to work with you. Schedule a free exploratory call here.

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