Storytelling to Captivate, Engage, and Influence
Introduction
Module 1 – Always Start with a Clearly Defined Goal
2 Topics
Start with a Goal
Find the ‘Hook’ for Your Story
Module 2 – Outline the Elements of Your Core Story
2 Topics
What Makes a Good Story?
Your Core Story
Module 3 – Stories for Every Stage of Your Customer’s Journey
4 Topics
Mapping Out the Customer Journey
Variations on Your Core Story – Awareness
Variations on Your Core Story – Consideration
Variations on Your Core Story – Decision
Module 4 – Where and How to Tell Stories at Each Stage of the Customer Journey
3 Topics
Stories for Awareness
Stories for Consideration
Stories for Decision to Buy
Module 5 – Create Your Story Selling Plan
Module 6 – Review and Refine
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Stories for Decision to Buy
Storytelling to Captivate, Engage, and Influence
Module 4 – Where and How to Tell Stories at Each Stage of the Customer Journey
Stories for Decision to Buy
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