One of my go-to’s is avoiding task-based language and instead using results- or number-based language to make your resume a proposal for employment. For example, I worked with a client who said they were “responsible for implementing strategies”. Not that impressive—and a hiring manager can’t tell how important their work was. After we dug into it, they actually impacted billions in revenue, thousands of employees and drove a double-digit margin increase. When they updated their resume with data and specific numbers, it went from underwhelming to impressive.
Finally, a hiring manager could see their value. Remember your personal brand differentiates you from every other job seeker out there, so your resume and cover letter must communicate your unique, impressive brand. If you look like every other candidate—the same resume layout, the same generic skills—an interview is unlikely.