To develop your personal brand, make it something you’re passionate about, and treat it like a side hustle. Learn to shift your mindset to overcome insecurities that are holding you back. You must believe that your strengths are notable. Just because they come naturally to you doesn’t mean that they’re not valuable. Things that come easily to you don’t come easily to other people.
View self-promotion as service. You have a responsibility to share how you can make a difference; it’s part of your job to help as many people as possible. Promoting yourself isn’t off-putting to others, rather it makes it easier for people to work with you.