Storytelling to Captivate, Engage, and Influence

Ideas can change the world and become more powerful as you share them. With the help of this crash course,...

0
(0 rating)
1 student
Last updated May 11, 2023

Ideas can change the world and become more powerful as you share them. With the help of this crash course, build a toolkit of tools to help you identify the unique value proposition and target audience, map out the customer journey, develop a core story and create storyboards and mind maps to use throughout the sales cycle. Choose the best strategies to capture your audience, so you’ll be able to craft a compelling storytelling message that resonates with your customers and drives sales.

Learning Objectives:

  • Identify your product’s unique value proposition and target audience so you can create your sales story ‘hook’
  • Develop a core story to build upon throughout your sales process, applying a proven formula and a consistent theme
  • Map your customer journey so that you can incorporate stories into each stage, moving your customers from awareness to consideration to their decision to buy your product or service
  • Choose where and how to tell your stories, using popular story selling strategies to connect with your audience and motivate them to take action
  • Create a story selling plan and measure the effectiveness of the plan over time so that you can meet your story selling goals

Skills: Storytelling, Mind Mapping, Creative Problem Solving, Communication, Strategic Planning, Audience Targeting, Customer Journey Mapping

Admin bar avatar
Angie Lee Instructor

Reviews

There are no reviews yet.

Be the first to review “Storytelling to Captivate, Engage, and Influence”

Your email address will not be published. Required fields are marked *