career coach

After multiple unsuccessful attempts to transition her career, our client finally achieved her career goal thanks to our personalized career coaching services. The transition wasn’t just about securing a new role; it was a life-changing move that saw her double her salary and secure a coveted position at Amazon Web Services, one of the world’s largest technology companies.

With a background in marketing, our client had always dreamed of working in big tech. However, despite her qualifications and experience, she struggled to break into the industry due to lack of technical skills and knowledge. She attended numerous workshops and courses but still felt under qualified for the roles she desired.

That’s where our career coaching came in. We conducted a thorough assessment of our client’s skills, experience, and goals to create a customized plan for her career transition. We focused on bridging the gap between her marketing background and the technical requirements of the roles she sought.

The Challenge

Before engaging with Generational Development, our client had faced several challenges in her career transition journey. Despite having a rich experience and skill set, she could not present her achievements effectively and focused more on tasks and projects instead of demonstrating her overall impact. The client had a non-traditional technical background in tech, making it much more difficult for her to stand out in a competitive job market.

After thoroughly understanding the client’s goals and challenges, we customized a career coaching program focused on personal branding, strategic communication, and networking. Our certified coach, Angie, worked closely with the client to identify her unique strengths and develop a compelling personal brand.

Through comprehensive career coaching, including resume and cover letter writing, LinkedIn profile optimization, and mock interview coaching, our strategic approach emphasized quantifying her career achievements and positioning them to reflect her potential for significant impact. Angie revamped the client’s resume, cover letter, and LinkedIn profile to highlight achievements and measurable impact instead of just listing tasks and responsibilities. Through mock interviews, the client effectively communicated her experience, skills, and personal brand during interviews. This gave the client the confidence to ace her interviews and secure her dream job. This helped the client stand out in a crowded job market and showcase her value to potential employers.

The Process to Achieving Salary Increase

Thanks to our career coaching program, the client successfully transitioned into a new role at Amazon Web Services. After joining one of the world’s leading technology companies, she doubled her salary and found a role aligned with her passion and skills.

What was shocking is that the hiring manager created a new position on her team to hire the client! This shows the impact of effective personal branding and communication in the job search process. We are proud to have helped our client achieve her career goals and make a strong impact on her new team at Amazon Web Services.

While not every client may experience the same outcome, we believe that our personalized approach to career coaching can greatly increase the chances of achieving a higher salary and landing a job aligned with one’s passion and skills. By identifying strengths, developing a compelling personal brand, and effectively communicating achievements and potential impact, our clients are better equipped to stand out in the competitive job market and negotiate for a higher salary.

The client gained valuable personal branding and communication skills, which she can use throughout her career. She also expanded her professional network through our networking strategies, which will be beneficial for future career opportunities.

The personalized approach set us apart, engaging in in-depth consultation and asking thoughtful questions to bring out the finer points of her career trajectory. It wasn’t just about understanding her professional background but crafting a strong narrative showcasing her as a high-value candidate.

The Outcome

In her words, “Angie’s approach is strategic, thoughtful, and polished. She empowered me to pivot my career and speak about my experience from a macro level instead of focusing on specific tasks or projects. I can honestly say Angie is critical to advancing your professional career.”

With our help, the client pivoted her career successfully. She not only secured a job at Amazon Web Services but also managed to double her salary in the process. Her journey is a testament to the power of strategic career coaching and how it can empower individuals to reach their full potential and achieve their career goals. We are dedicated to helping every client find success and fulfillment in their career, and we will continue to provide personalized coaching and support to anyone who seeks our services.


In today’s competitive job market, it’s essential to have a strategic approach to your career. As the job market evolves, staying ahead of the curve and continuously developing your skills is crucial.

If you are looking to make a career change or advance in your current role, consider investing in career coaching services like ours. Our experienced coaches will work closely with you to create a customized plan that meets your unique needs and helps you achieve your career goals. Don’t settle for a job that doesn’t align with your passion and skills or a salary that doesn’t reflect your value – let us help you take control of your career journey and secure the job and salary you deserve. Schedule a free 30 minute consultation today and see how we can support your career path.

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