Gen Dev is dedicated to making career coaching widely accessible to all by delivering superior products and services.

Our mission is to help leaders develop a powerful narrative.

Gen Dev is a career platform that empowers teams and leaders to develop a powerful narrative and build leadership capacity through storytelling.

Our team of former hiring managers and recruiters works one-on-one with mid-career to executive-level professionals to enhance their career, developing personalized career marketing plans for securing a new position, promotion, or successfully navigating a career change.

We design career strategies, actionable workshops, coaching engagements and solutions to spark a culture of growth that supports all levels of leadership. 

With experience from Fortune 500 companies and diverse industries, the Generational Development Coaching team is ready to provide personalized, proven career enhancement to professionals who want to achieve more.


Meet our coaches

With experience from Fortune 500 companies and diverse industries, our coaching team is ready to provide personalized, proven career enhancement to professionals who want to achieve more.

Angie Lee

I have always been passionate about helping others find their voice through storytelling, but it took me a while to gather the courage to share my own story. Learning to overcome the "youngest person in the room" syndrome hasn't been an easy feat. I launched my career in the financial services industry leading a high-performing team of 50 with $30M P&L responsibility at the age of 26, being elected as the board chairman for the largest Asian trade association in North America at the age of 30, to starting my first-time founder journey at the age of 35 (all without turning into a self-centered, miserable jerk).

Samantha Johnson

I believe individuals and teams perform best when they are acting from their authentic way of being – and that this is how lasting change is created. I have spent my entire career uniting volunteers, boards members, and senior leadership into a clear vision and robust action for world's leading nonprofit organizations.

Awards are good, happy clients are better

We measure our success by our clients’ outcomes, embracing the mission and helping to achieve great things

Angela Ha-Chang
Product Marketing Manager at Microsoft
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It was one of the best investments I have made in myself! Working with Angie at Gen Dev has made it very clear what my values & skills are, what I'm aspiring for, and what is important to me in my next career. I enjoyed every session with her, and overall I gained a lot of self-confidence in my work experiences, and ultimately, I was able to land my new job, which I'm super excited about. I would say that this is helpful if someone needs guidance for the next steps in their career, whether it is an industry change, job role change, or simply unsure of the next steps. I was unsure of the industry transition that I was about to make and the value I bring to the table as an employee. I was hoping to find a coach who could guide me from a more holistic approach rather than land another job. My pre-consultation with Angie was promising, professional and I felt confident in her skills as a career coach. Angie was very nurturing and caring, and our sessions didn't seem so transactional but rather relationship building as she helped me discover myself better in my career journey. I was able to make a better sense of my story in my previous work experiences that led to where I am now and land a job at one of the best companies in the world. Being able to talk and open up to someone about my work insecurities was almost therapeutic to overcome those insecurities.
Ashish Rajadhyaksha
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Angie is a fantastic coach and a very pleasant person to talk to. Through her asking of pointed questions but in a gentle manner, she really facilitates easy conversation and self-discovery. She really took her time to get to know me first before making specific suggestions, comments, or action steps. This coaching experience came at a perfect time of my life as I was just completing my Masters's degree. After several years, I went back to school as part of a career transition plan I have been working on over the past couple of years. During my first few weeks off since the program ended, and while still in the job interview process, the coaching experience made me reflect on my value system and the non-negotiables in my life. Through the coaching process, I feel like I have learned more about myself and was able to put those words in writing so that I am held accountable for my own reflections and actions. In addition to self-discovery, I have gained specific tools that I can employ in further clarifying and narrowing my career as well as personal future goals."
Dimitri Tsuprunov
Software Engineer at Facebook
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As a software engineer, I needed to differentiate myself in an enormous pool of candidates and catch the eye of recruiters with my resume. With Angie, you can see professionalism in every little aspect of her work. The flawless presentation and attention to detail and execution made the services stand out from other options. Everything was high-end and very professional.
Logan Webb
Director of Operations & Human Resources at Thinkso Creative
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The process truly made me feel like a client that was cared for and listened to. What surprised me most about the service was how easy the process was. I would describe the service as a resume writer and career coach that really dives into your accomplishments and work history to provide the most accurate and professional resume that can be adapted to any job description or position. From the discovery call, Angie not only made me energized about my resume and job hunting but also about my career. I was excited about how energized I felt about getting the resume together and start applying to progress in my career and apply for jobs that are next level for my position.
Louis DiNapoli
Senior Collections Manager at Attentive Mobile
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I found a new job in a very competitive market! The end product was so good; it really got me noticed. As a senior job applicant, I was very nervous about ageism. Angie took my experience and made it stand out on my resume, so that prospective employers saw my skills and not my age. If I were to recommend Gen Dev's service, I would describe it as They listen. They dissect. They show you how to dig deep into a person's work history and verbalize it in writing to make a strong resume.
Dana LaGattuta
Enterprise Sales Executive at Amazon Web Services (AWS)​​
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I doubled my salary and successfully pivoted my career by landing a job at one of the largest technology companies in the world, Amazon Web Services (AWS)! Angie has a keen eye for positioning a person's executive career achievements, drawing out the details, and quantifying a person's impact. Angie's approach is strategic, thoughtful, and polished. She empowered me to successfully pivot my career and speak about my experience from a macro level as opposed to focusing on specific tasks or projects. Angie wrote my resume, cover letter, LinkedIn profile and coached me on two mock interviews. I can honestly say Angie is a critical part of advancing your professional career.
Martine Denis
Regional Vice President at Arthritis Foundation
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You are making a big mistake if you do not hire Angie and her company to work with you. I was desperate to find an individual or company to assist me in updating my resume. My resume was outdated. In fact, my resume dated my age. Now it appears clean, professional and ageless. I initially had a conversation with Angie, and for me, after that initial chat, it was a “no brainer” for me. Angie is a true professional; she is smart, capable, confident, and kind. She is meticulous with her work. Angie responds quickly to your needs; although we never FaceTimed or met in person, I felt I had someone who was always diligently working on my behalf. It was truly a wonderful experience working with Angie. Although I know Angie was super busy, I never felt she didn’t have time for me. It was a wonderful experience working with Generational Development. It took little time to get the job done. I continue to get compliments on my resume.
Bernard Rohe
Regional Director, Pennsylvania at Tectonic Engineering & Surveying
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Angie was instrumental in coaching and preparing for an interview in NYC. She asked me critical questions that I answered in my one session that resulted in me landing and accepting an executive position with a consulting firm. I highly recommend using Angie - she is amazing!
Jennifer Cunningham
Corporate Counsel - Confidential
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Samantha asks the right questions to lead me to very solid decisions. She has helped me to focus and prioritize professional and personal goals. I have been better able to look at problems in different ways, thus finding very meaningful solutions. I am a better leader today because of the coaching I received from Samantha. Thank you, Sam! Jennifer Cunningham
Paola Gonzales
Alma Orgullo
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Angie, simply put, is one of the best professionals I have had the pleasure of working with. Her Career Coach services did not only help me craft my story, but she researched, spent time to understand and encouraged me to highlight the very best aspects of my work to shine. Working with Angie, you get a clear understanding of the time she invests into her craft. She's deliberate with her communication and when she has your attention, you can be assured it will be uninterrupted. For me, her ability to keep our projects moving forward was of utmost importance. The pandemic happened as we embarked on my project – a time that no doubt would have been overwhelmingly under normal circumstances; however, due to COVID, my anxiety was certainly exacerbated. Angie's patience was greatly appreciated as life matters and COVID interrupted our momentum. She was understanding and happy to help address issues that arose during the process. It was clear early on in the process that she had her pulse on what today's job market required, both on a qualitative and quantitative level. Strategically, she refined the very best attributes I had to offer, as she understands how to crucial these skills are to a prospective employer.
Chelsea Rogalle
Regulatory Reporting Governance Associate at Sumitomo Mitsui Banking Corp​
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I would describe it as the best investment you can make in yourself. Using Generational Development was a very good decision for me. After consulting with Gen Dev I had more clarity on what I wanted out of my career. The consultants are knowledgeable about many industries and they share that knowledge with you to help you navigate the job market. Afterward, I was able to navigate with clarity what my next career move should be. Once my resume was created and my LinkedIn page was revised, I received a lot of traction and was able to land interviews within days, eventually getting a job offer in less than two months.
Amie Johnson
Instructional Designer - Minaya Learning Global Solutions
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Angie’s focus and clarity to help her clients land their dream jobs is exceptional beyond words. She spends the time synthesizing experiences from past experiences to put into words that are employable for today’s workforce! Great job!
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I really enjoyed our session. Not only because it was effortless on my part but also because the insights that came out of it were profound and actionable. I can understand how being directed towards finding the values that are important to me are a first step towards finding fulfillment in work and life in general. The methodology was witty and effective, but it was your empathy and ability to keep the conversation interesting and flowing what really brought it all home for me. I’m looking forward to learning more about the resources to keep myself motivated, positive and productive through your impressive knowledge and skills. Thank you.
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