Your personal brand is at the intersection of how you see yourself and how others see you. It’s more than just your job descriptions; it’s about matching your inner values to people’s perceptions of you.
Personal branding is not shameless self-publicity and ego-stroking, nor is it merely a brand statement listing functional areas of expertise. Having a well-developed personal brand strategy will help you get promotions, be recruited to new projects, and open the doors to more leadership opportunities. People, including new customers, will take you more seriously because you have authority and credibility.
Here are the benefits of developing a strong brand:
Ask yourself the following questions to understand personal branding more clearly: