Pre-Application: Job Search Strategy
Career Marketing Tools: Resume, Cover Letter & LinkedIn Profile
Networking, Recruiters & Job Boards
Interviewing & Negotiating Offers

Become an expert storyteller

Did you know that people remember stories at a 22x greater rate than they remember facts and figures? Your resume should be a proposal for employment and it should immediately show what sets you apart from other candidates. It is a business document that acts as an initial introduction and pitch to a potential employer. 

  • Craft your resume in narrative form: Tell a story about your unique career journey that lists accomplishments rather than just responsibilities, with the most important milestones being business outcomes that changed and improved the bottom line for projects, clients and companies and with which you had an instrumental role
  • Be clear, concise and compelling: Let the facts shine through using a powerful executive summary, description of work history and by highlighting key professional and educational accomplishments and achievements. Eliminate filler words to tighten language
  • Be clear about the purpose, your career goals and what you’re passionate about
  • Remember that storytelling starts before the interview. Your resume, cover letter and LinkedIn profile should be aligned to tell your story
  • Optimize your LinkedIn profile to function as a portfolio. Be sure to embed files and media to show off samples of your work. If you aren’t there, they can’t find you
  • Use story format for as many questions during the interview as possible. Use frameworks like STAR, CAR or SOAR to create these stories.
  • Write out 1-2 stories for popular interview questions and bring this with you to interviews to reference quickly

Scroll to Top